A flexible subscription service for men's underwear, shirts, socks and other things he forgets

This is Manpacks and I’m in two minds. On the one hand, buying underwear and so on is a minor irritation. On the other, is it that much of an irritation that I need to be shipped fresh undercrackers every three months?

They’re marketed for busy guys. And the tone of the site is pretty down-to-earth. They “automate mundane, joyless purchases”, which is a pretty nice way of putting it. Maybe this is manly pampering.

I’m not much of an underwear buff, but the stuff they have looks nice, though the socks are pretty dull. I’d be interested in a service that ships me crisply pressed white shirts I can keep at home and in a desk drawer, Don Draper-style. Now that’d be cool.

Great strap line too:

More time to slay dragons.

But overall, I’m not so busy I can’t buy my own stuff so I’m not the target audience. And in another way too: they’re US and Canada only.